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Creating a Newsletter that Drives Sales

One of the most popular forms of email marketing is the newsletter. Newsletters are fun to create and customers like to read them. However, newsletters can’t be all fun and fluff. They have to sell or they aren’t worth the time. Newsletters should be relevant to readers. They will not keep reading if the content [...]

Characteristics of Web 2.0

Web 2.0 isn’t any one set of software programs or popular websites. Web 2.0 is actually a term coined by software experts to describe the next generation of software and web interfaces based online. As more and more users end up online, the web has changed to reflect the needs and wants of more people. The [...]