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It is quite funny to notice how fewer and fewer people out there in the market are talking about what used to be a pretty controversial topic: the contest between cable and satellite TV to be the leader among television viewers and customers throughout the nation. Judging by statistics, it seems that cable TV took an unexpected fall – well, unexpected for those that didn’t have a clue as to what was happening, but completely foretold by those of us who have experienced the services of both a leader in the cable industry and a leader in the satellite industry. For people matching this description, it was a highly predictable outcome that satellite television should pull ahead (way ahead) and leave cable companies scratching their heads in bewilderment.

Ultimately, it was just something that had to be. That’s because satellite TV is simply more accessible for the vast majority of the public, both at home in the US and throughout the entire world for that matter. And with the ability to reach a public many times the size of that which can be reached by cable services, the satellite industry began their slow but steady march towards leadership in communications and television services in particular. Satellite providers learnt early in the game that they needed to optimize their services because they were reaching a truly varied and heterogeneous demographic: they needed to offer a high quality basic service for the millions of people that wanted to access their signal on a budget, but they also had to offer more comprehensive and luxurious packages for folks that wanted the best of the best and nothing less. Cable providers, on the other hand, with their limited reach and scope, continued more or less where they had started: with a roughly mediocre and somewhat pricey service that only added more expensive add-ons, without any effort to open up to folks looking for entertainment on a budget.

There is something about the worldwide presence of satellite TV that also made it more attractive for many people than cable. Companies marketing their services in all corners of the planet learnt to appreciate diversity a little more, and those lessons began to be reflected in the kind of programming available to customers. Cable, on the other hand, is pretty short on the international programming factor and has not had any similar international experience, with obvious consequences.

The final and decisive factor has come in recent times, however, and revolves around the issue of advanced technology. Satellite TV providers have embraced significant advances in technology such as adopting digital standards early on and voluntarily, whereas cable providers sluggishly and begrudgingly took steps forward in this regard, if any. Particularly in terms of HD content satellite providers have left their biggest impression: while with a satellite connection customers can potentially receive over 130 high def channels, the count for cable customers barely halves that amount… a sad story indeed.

If you still need a little more convincing, take a look at what the DirecTV Packages currently available are. You’ll quickly realize that with DirecTV, the leader in the satellite industry, there is just nothing any better!