The Advertizing Potential of High Power LED Displays
With the technology possible with today’s LED displays, you can turn any surface into a screen for advertizing and entertainment purposes. It’s possible to create a flexible LED display that can be shaped around any angle or obstruction.
With the technology possible with today’s LED displays, you can turn any surface into a screen for advertizing and entertainment purposes. It’s possible to create a flexible LED display that can be shaped around any angle or obstruction. If you can paint the area, you can certainly use high power LEDs to advertize on it, no matter how many corners or surfaces your ad needs to wrap around.
High power LEDs these days contain tiny 4×4 cm pixels that give greater resolution, so you get a perfect picture no matter how complicated the surface. With brightness of over 40 cd/m2 per pixel, high power LED offers clear viewing. The picture doesn’t get hazy or hurt the eyes.
High power LEDs are also water proof, perfect for outdoor signage. Colors are bright and easy to see, presenting a uniform picture no matter what angle you look at. As LED displays become popular outdoor advertizing, this gives advertizes a considerable advantage.
The beauty of an LED display over a printed version is that you can switch it up. This can be handy of a sign owner wants to rent the space to a number of companies, or if a single company wants to bring more variety to its advertizements. Ads can also be switched or animated to enhance the impact.
In effect, LED displays remove the billboard from outdoor advertizing. It’s as if you could place a TV ad anywhere, even on the side of a building. This blows the lid off traditional advertizing, as it no longer has to be static. Inventive dimension can attract needed attention, especially in the middle of rush hour.
Many outdoor sign companies are seeing the advantage of LED displays and are switching their print signs to high power LEDs. They can sell the ad space to more clients, as ads can be switched in and out at will.
Part of the push has come from the Internet itself. The web utilizes many advertizement concepts to make its point, including videos and animation. LED displays effectively put the Internet on the street, as the advertizement audience can witness the same ads they get online while standing in line at the bank, grocery store or business office.
If you can paint a surface, you can use it to run LED displays. With today’s technology, high power LEDs deliver a clearer picture than just a few years ago, which has opened it up to greater advertizing purposes. Advertisers gain more flexibility through high power LED, as one LED display can be used to advertize many companies, making the most out of advertizing space.
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Mario Ringwater is the author of this article on LED Display.
Find more information about High Power LEDs here.
